Unlocking the potential of AI for art creation through three handy approaches

Figma Product Design Midjourney AI Branding

Color Palette


Not a lot of colors here since it's mostly a product prototype.

The Problem

In the realm of generated art, Midjourney stands tall, boasting perhaps the most impressive art-creation model of our time. Yet, the process of initiating the creative journey, involving Discord, specific commands, and written prompts, can be a substantial barrier for many.


Midjourney has become an integral part of my creative process, whether I'm crafting a new brand identity or indulging in personal art projects.

The power it holds, I believe, could extend its utility to countless individuals across various fields, but particularly those in the creative sphere.

Andy is my take on a better product to create art using AI.

The Current Process

To start using AI-generated art with Midjourney today, a user needs to take several steps that may not be immediately intuitive for everyone. It's quite complicated—you have to get Discord, and join the Midjourney server, have your account connected after paying, and then type a command in the right channel.

New Ways to Create Art

  1. 1. Simple UI

    Good ol' buttons and dropdown menus alongside text prompts, transforming the process into a more user-friendly experience. This approach aims to guide those who may not consider themselves expert prompt composers.

  2. Simple UI to choose style, colors, image reference and output size

  3. 2. Chat with an AI artist

    Embracing the popularity of chat interfaces, inspired by the likes of ChatGPT, this is a classic back-and-forth interaction with AI for art creation.

    This iterative dialogue allows for refined output and the opportunity to request subtle modifications, reducing the randomness often associated with current AI art generation.

  4. Using chat to ask Andy to make something, and iterate after

  5. 3. The Wall

    Drawing inspiration from the world of Minecraft Speedrunning. "The Wall" is a cool interface concept, initially designed for quicker world resets, seamlessly extends to the art creation process.

    Users can efficiently re-roll or preserve an artwork, even as others continuously generate new variations.

  6. The Wall showing so many options generating and quickly lock or roll each one

Meeting Midjourney Devs

During a visit to San Francisco, I was introduced to two developers from the Midjourney team. Over lunch, our conversation meandered through AI, technology, and more, as I shared my design concepts with them. Their positive feedback and genuine interest reinforced the need for a better product for their engine.


The current landscape for using mature AI engines to create art is far from ideal. However, the tides may shift as APIs become available and engine performance improves. Anticipate a wave of innovation in this field, where AI-generated pixels and vectors for art and beyond become increasingly mainstream. As a frequent user, I know its potential firsthand—it simply requires a more accessible and refined product.

Brain created using Midjourney and turned into the logo for this project